1. About This Privacy Policy

Perfect Kicks respects your privacy and is committed to protecting your personal information.

This policy applies when you:

• Visit or browse the Perfect Kicks website
• Create a customer account
• Place or attempt to place an order
• Make a payment
• Request a return, exchange or refund
• Contact our customer support team
• Subscribe to marketing communications
• Interact with our advertisements or social media pages
• Use any other service made available by Perfect Kicks

This policy is intended to provide clear information about our data processing practices in accordance with applicable United Kingdom data protection requirements.

2. Who Is Responsible for Your Personal Data?

For the purposes of applicable data protection law, Perfect Kicks is the data controller responsible for deciding how and why your personal information is processed.

Our business contact details are:

• Business name: Perfect Kicks
• Address: 15 Lee Road, London SW19 3HX, United Kingdom
• Telephone: +44 7346 440249
• Email: info@perfectkicks.co.uk

Questions or requests concerning your personal information should be directed to the email address shown above.

3. What Is Personal Information?

Personal information means information relating to an identified or identifiable individual.

It may identify you directly, such as your name or email address, or indirectly when combined with other information, such as an online identifier, device information or transaction history.

Anonymous information that cannot reasonably be linked to an individual is not treated as personal information.

4. Information We Collect

Depending on how you interact with Perfect Kicks, we may collect the following categories of information.

4.1 Identity information

• Full name
• Title, where provided
• Account username or customer identifier
• Signature, where required for delivery or dispute handling

4.2 Contact information

• Email address
• Telephone number
• Billing address
• Delivery address
• Alternative delivery contact details

4.3 Order and transaction information

• Products ordered
• Product size, colour and quantity
• Order number and order history
• Purchase amount and currency
• Discounts, promotional codes or gift-card information
• Payment status
• Refund, return and exchange history
• Delivery and tracking information

4.4 Payment information

Payments may be processed by third-party payment providers. Depending on the payment method, we may receive limited information such as:

• Payment method type
• Billing name and address
• Last four digits of a payment card
• Transaction reference
• Payment authorisation or failure status
• Fraud-screening results

Perfect Kicks does not normally receive or store full payment-card numbers or card security codes where payment is handled directly by an authorised payment provider.

4.5 Account information

• Account login details
• Saved addresses
• Account preferences
• Saved or recently viewed products
• Communication preferences

4.6 Customer support information

• Emails, messages and enquiries
• Telephone call details
• Return and refund requests
• Complaints and dispute information
• Photographs or videos submitted to show a product issue
• Reviews and feedback

4.7 Technical and device information

• Internet Protocol address
• Browser type and version
• Device type and operating system
• Time zone and approximate location
• Language settings
• Website pages viewed
• Referring website or advertisement
• Session and cookie identifiers
• Website interaction and error information

4.8 Marketing information

• Whether you have subscribed to marketing
• Your preferred communication channels
• Messages opened or links selected
• Products or promotions that may be relevant to you
• Advertising interactions

4.9 Fraud-prevention and security information

• Order-risk indicators
• Device and network indicators
• Payment verification results
• Suspected fraudulent activity
• Account security events
• Chargeback or payment-dispute records

5. How We Collect Personal Information

We may collect personal information in the following ways:

5.1 Information you provide directly

You provide information when you create an account, place an order, complete a form, subscribe to marketing, contact us or submit a return request.

5.2 Information collected automatically

Technical and website-usage information may be collected automatically through cookies, pixels, server logs and similar technologies when you visit our website.

5.3 Information received from service providers

We may receive relevant information from:

• Payment processors
• Delivery and fulfilment providers
• Fraud-prevention services
• Website hosting and ecommerce providers
• Marketing and advertising platforms
• Customer service tools
• Analytics providers

5.4 Information from public or third-party sources

Where appropriate and lawful, we may receive information from publicly available sources, social media platforms, business partners or services used to verify delivery or prevent fraud.

6. How and Why We Use Your Information

7. Our Lawful Bases for Processing

We process personal information only where we have an appropriate lawful basis.

7.1 Performance of a contract

We use information where necessary to enter into or perform a contract with you, including processing an order, taking payment, delivering a product or handling a return.

7.2 Legal obligation

We may process information to comply with laws concerning accounting, tax, fraud prevention, consumer rights, product safety or legal proceedings.

7.3 Legitimate interests

We may process information where it is reasonably necessary for our legitimate business interests and those interests are not overridden by your rights.

Our legitimate interests may include:

• Operating and improving our business
• Providing effective customer support
• Protecting customers and our business from fraud
• Maintaining website and account security
• Understanding how customers use our services
• Managing legal claims and business risks

7.4 Consent

We rely on consent where required, including for certain marketing, advertising, analytics or non-essential cookie activities.

Where processing is based on consent, you may withdraw consent at any time. Withdrawal will not affect processing that was lawful before consent was withdrawn.

8. Payment Processing

Payments are processed through third-party payment service providers. These providers may collect and use your payment information under their own privacy policies and legal obligations.

We may share order and transaction information with payment providers to:

• Authorise and process payments
• Issue refunds
• Verify billing information
• Prevent fraud
• Handle chargebacks and payment disputes
• Comply with financial and security obligations

You should review the relevant payment provider’s privacy information before using its service.

9. Delivery and Fulfilment Providers

We may share the information necessary to deliver your order with carriers and fulfilment providers, including:

• FedEx
• Royal Mail
• DHL
• Warehousing or fulfilment partners
• Approved local delivery partners

The information shared may include your name, delivery address, telephone number, email address, order reference and parcel details.

Delivery providers may process this information for shipment handling, tracking, customs administration, delivery notifications, proof of delivery and customer enquiries.

10. Other Organisations We May Share Information With

We do not sell personal information as an independent product.

We may share necessary personal information with trusted categories of recipients, including:

• Ecommerce platform and website hosting providers
• Payment processors and financial institutions
• Delivery, logistics and fulfilment providers
• Customer support and communication providers
• Email and marketing service providers
• Analytics and advertising providers
• Fraud-prevention and identity-verification providers
• Information technology and cybersecurity providers
• Accountants, insurers, auditors and professional advisers
• Government bodies, regulators, courts and law-enforcement agencies
• Potential purchasers or advisers involved in a business transaction

Service providers are authorised to use personal information only for the services they provide, subject to applicable contractual and legal requirements.

11. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, local storage and similar technologies.

These technologies may be used to:

• Keep the website functioning
• Remember products placed in your basket
• Maintain secure login sessions
• Remember language or display preferences
• Measure website performance
• Understand browsing behaviour
• Detect fraud and security threats
• Measure advertising effectiveness
• Provide personalised marketing where permitted

11.1 Strictly necessary cookies

These cookies are required for important website functions such as shopping baskets, checkout, payment security and account login. They cannot normally be disabled through our website without affecting the service.

11.2 Analytics cookies

Analytics cookies help us understand how visitors use the website, which pages are popular and whether errors occur.

11.3 Functionality cookies

Functionality cookies remember choices such as language, region or account preferences.

11.4 Advertising cookies

Advertising cookies may be used to measure campaigns, limit repeated advertisements and show promotions based on interests.

Where consent is required, non-essential cookies will not be activated until you make a valid choice through our cookie banner or preference controls.

12. Marketing Communications

We may send information about products, offers, promotions or store updates where we have an appropriate lawful basis.

You can unsubscribe from email marketing at any time by:

• Selecting the unsubscribe link in a marketing email
• Updating your account preferences where available
• Emailing info@perfectkicks.co.uk

Opting out of marketing will not prevent us from sending essential service messages relating to an order, payment, delivery, return, account security or legal notice.

It may take a short period to update all marketing systems after an opt-out request.

13. Personalised Advertising

Subject to your choices and applicable rules, we may work with advertising platforms that use cookies or similar identifiers to:

• Measure advertisement performance
• Understand whether an advertisement resulted in an order
• Create advertising audiences
• Show advertisements that may be relevant to visitors
• Limit repeated display of the same advertisement

You may be able to manage these activities through our cookie settings, your browser settings or the privacy controls provided by the relevant advertising platform.

14. International Transfers

Some service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take reasonable steps to ensure that an appropriate legal transfer mechanism or safeguard applies where required.

These safeguards may include:

• A UK adequacy regulation
• An approved international data transfer agreement
• An approved addendum to standard contractual clauses
• Contractual, technical and organisational protections
• Another legally recognised transfer mechanism

You may contact us for further information about safeguards relevant to your personal information.

15. How Long We Keep Personal Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, tax, accounting, fraud-prevention and dispute-resolution requirements.

Retention periods may vary depending on the type of information and the circumstances.

At the end of the appropriate retention period, information may be securely deleted, anonymised or archived where legally permitted.

16. How We Protect Personal Information

We use reasonable technical and organisational measures designed to protect personal information against:

• Unauthorised access
• Accidental loss
• Alteration
• Improper disclosure
• Destruction
• Misuse

Measures may include:

• Encrypted website connections
• Restricted access to administrative systems
• Password and account-security controls
• Payment processing through specialist providers
• Security monitoring
• Data-access limitations
• Staff and contractor confidentiality obligations
• Backups and incident-response processes

No internet transmission or electronic storage system can be guaranteed to be completely secure. Customers are responsible for keeping account passwords confidential and should contact us if they suspect unauthorised account use.

17. Personal Data Breaches

If a security incident affects personal information, we will assess the nature and potential consequences of the incident.

Where legally required, we will report a qualifying personal-data breach to the appropriate supervisory authority and inform affected individuals when the breach is likely to result in a high risk to their rights and freedoms.

18. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have the following rights.

18.1 Right to be informed

You have the right to receive clear information about how your personal data is processed.

18.2 Right of access

You may request confirmation of whether we process your personal data and ask for a copy of relevant information.

18.3 Right to rectification

You may ask us to correct inaccurate information or complete information that is incomplete.

18.4 Right to erasure

You may ask us to delete personal information in certain circumstances. This right does not always apply, including where information must be retained for legal, tax, fraud-prevention or legal-claim purposes.

18.5 Right to restriction

You may ask us to restrict how we process personal information in certain circumstances.

18.6 Right to object

You may object to processing based on legitimate interests in certain circumstances. You may object to direct marketing at any time.

18.7 Right to data portability

Where applicable, you may request certain information in a structured, commonly used and machine-readable format or ask us to transmit it to another organisation.

18.8 Rights concerning automated decisions

You may have rights concerning decisions based solely on automated processing where those decisions produce legal or similarly significant effects.

18.9 Right to withdraw consent

Where processing is based on consent, you may withdraw that consent at any time.

19. How to Exercise Your Rights

To exercise a data protection right, contact us at: info@perfectkicks.co.uk.

Please include:

• Your full name
• The email address associated with your account or order
• Your order number, where relevant
• A clear description of your request

We may request reasonable information to confirm your identity before releasing, correcting or deleting personal information.

We will respond within the period required by applicable law. Where a request is particularly complex or several requests are made, additional time may be permitted. We will explain any lawful extension.

Data protection requests are normally handled without charge. A reasonable fee may apply where permitted by law if a request is manifestly unfounded, excessive or repetitive.

20. Automated Fraud Screening

Orders may be assessed using automated tools that evaluate transaction, payment, device, address and behavioural information for fraud or security risks.

An order may be delayed, reviewed, declined or cancelled where risk indicators suggest fraud, unauthorised payment or misuse.

Where required, customers may contact us to request further information or human review of a significant decision.

21. Children’s Privacy

Our website and products are not specifically directed at young children.

We do not knowingly collect personal information from a child who does not have the legal capacity or required consent to purchase from us.

A parent or guardian who believes that a child has provided personal information without appropriate permission should contact us so that we can review and, where appropriate, delete the information.

22. Third-Party Websites and Services

Our website may contain links to websites, social networks, payment providers or services operated by third parties.

Perfect Kicks is not responsible for the privacy practices or content of independent third-party services. You should review their privacy notices before providing personal information.

23. Social Media

When you interact with Perfect Kicks through a social media platform, the platform may process information under its own privacy terms.

Information that you post publicly may be visible to other users. Please avoid publishing order details, address information, payment information or other sensitive data in public comments.

For order-specific support, contact us privately by email.

24. Business Transfers

If Perfect Kicks is involved in a merger, acquisition, reorganisation, financing, sale of assets or transfer of business ownership, relevant personal information may be disclosed to advisers, prospective purchasers or new owners.

Information will be handled subject to appropriate confidentiality, security and legal requirements.

25. Legal Disclosure

We may disclose personal information where reasonably necessary to:

• Comply with a legal obligation
• Respond to a lawful government or regulatory request
• Comply with a court order
• Investigate fraud or unlawful activity
• Protect the rights, safety or property of customers or others
• Establish, exercise or defend legal claims

26. Complaints

Please contact Perfect Kicks first if you have a concern about how we use your personal information. We will review your concern and try to resolve it.

You also have the right to complain to the United Kingdom’s supervisory authority:

You may contact the ICO using the current contact methods shown on its official website.

27. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business, website, service providers, processing activities or legal obligations.

The revised policy will be published on our website. Where an update is significant, we may also provide an additional notice through the website, customer account or email where appropriate.

We encourage customers to review this policy periodically.